Ori Bytton

Ori Bytton is the Co-Founder and Chief Executive Officer of Natura. Ori has a long history of being an entrepreneur, starting with Hot Solar, Inc. in 2008. Ori then went on to found We Grow California, LLC in 2016 and Canopy Energy in 2017. Ori has been working in the cannabis industry for over four years and has been instrumental in the growth of the industry.

Some direct reports include Ran Bytton - SVP, Strategy, Phua Penney - VP, Quality & Compliance, and Seth Sznapstajler - VP, Sales.