Choy Bing Choong

Executive Director and Group Chief Operating Officer at Natural Cool Holdings Ltd

Mr Choy joined the Company as Chief Investment Officer in July 2014 and assumed the position of Group Chief Operating Officer in March 2020 while joining the Board at the same time. He is responsible for execution of the Company’s business strategies and plans, overseeing financial, administrative, human resources, investor relations, regulatory and compliance functions, as well as charting the growth of the Group through identification of merger and acquisition opportunities and management of the Group’s investments.

Mr Choy has 29 years of work experience in a variety of roles in multiple industries and countries. Prior to joining our Company, he spent 8 years with the Corporate Finance Department at CIMB Bank Berhad, Singapore Branch, where he last held the position of Director, Corporate Finance. Before his stint at CIMB Bank Berhad, Singapore Branch, Mr Choy served 3 years in the Corporate and Capital Markets Group at Rajah & Tann. Apart from his home base in Singapore, he has also worked in China, the United Kingdom and Indonesia.

He is a Fellow Chartered Accountant of Singapore and holds a Bachelor’s of Accountancy Degree from the National University of Singapore. He is also a member of the Singapore Institute of Directors.



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