Michelle W.

Michelle W. is a seasoned marketing professional with extensive experience in lifecycle marketing and customer relationship management. Currently serving as Senior Director of CRM at Natural Cycles° since June 2025, Michelle previously held the position of Director of Lifecycle Marketing and CRM at Care.com from September 2022 to June 2025. Prior roles include Senior Lifecycle Marketing Manager at CLEAR, Retention Marketing Manager at Bloomberg News, and various marketing positions at American Express, including Manager of Member Get Member Marketing. Michelle also has a background in email marketing coordination at Fareportal and marketing coordination at Wounded Warrior Project. Early career experiences include internships with JetBlue Airways and MTV Networks, along with sales associate experience at Luxottica Retail. Michelle holds a Bachelor's Degree in Marketing/Business from Brooklyn College.