Shelley R. King

Chief Executive Officer at Natural Products Canada

Shelley King is a seasoned executive in the natural products and biotechnology sectors, currently serving as the Chief Executive Officer of Natural Products Canada since April 2016, where efforts focus on advancing innovative natural products to market. As Director at Natural Products Canada Ventures, established in March 2021, Shelley oversees investment in early-stage companies developing biologically-based solutions. Prior roles include Chief Executive Officer at Synapse, where Shelley enhanced the organization’s value through knowledge transfer from the University of Prince Edward Island, and Vice-President of Research & Business Development at Genome Atlantic, managing large-scale research projects. Additional experience includes leading NovaLipids Inc. as President, and serving as a Research Assistant at Memorial University. Shelley holds an MBA, an MSc in Neuroscience, and a BSc in Biology, all from Memorial University of Newfoundland and Labrador.

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Charlottetown, Canada

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Natural Products Canada

WHO ARE WE? NPC is a not for profit focused on Canadian natural product innovations that can replace synthetic products to benefit people, animals and the planet. We provide a one-stop shop for strategic insights, programs and services to anyone looking to participate in Canada’s natural product industry. WHAT ARE NATURAL PRODUCTS? We refer to natural products as those that can replace synthetic materials. Biologically-based solutions – highly-innovative products or technologies to leverage or enhance the use of naturally-occurring molecules. These innovations can be applied to a range of industries, including: food production & value-added agriculture; bioproducts & sustainability; human nutrition, health & wellness; animal health & nutrition; and water & waste management. Check out our website for great examples of what we mean. WHAT DO WE DO? All of our efforts are focused on building and supporting Canada’s Natural Product Innovation Cluster–a strategic community of SMEs, research institutes, corporations, investors, government departments, and service providers who support the development & commercialization of the naturally-derived products & technologies described above. HOW DO WE DO IT? 1. We provide strategic Advisory Services & Commercialization Programs to help high-potential Canadian innovations advance to market. 2. We help international & Canadian corporations and investors connect with well-developed, high-potential Canadian innovations. This includes customer scouting, personal introductions, events, reports and more. 3. We leverage our Investment Fund to help develop & de-risk promising Canadian opportunities. To date, our portfolio includes 13 investments and two exits. BACKGROUND AND INFO Established in 2016 through the Networks of Centres of Excellence, we work closely with our node partners: PEI BioAlliance; Institute for Nutrition and Functional Food; University of Guelph; Bioscience Association Manitoba; Ag-West Bio; and BioAlberta.


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