Elana Rosenfeld

Elana Rosenfeld is the CEO and Co-founder of Kicking Horse Coffee, situated in Canada's Rocky Mountains. Elana promotes values-driven business, not business-driven values. This ethic has propelled Kicking Horse Coffee to gain recognition as North America's #1 Organic & Fairtrade coffee company, Canada's Most Trusted Brand (Coffee/Tea Category), and Canada's Best Place To Work.

Elana is committed to embedding sustainability principles into all areas of business; to develop better, healthier options for coffee farmers and coffee drinkers alike. She devotes considerable capacity to working with organizations that conserve, protect and enhance the world's natural values.

Elana lives, works, and plays in the mountains, and enjoys skiing, mountain biking, hiking, and meditation in her natural surroundings.

The Nature Conservancy of Canada and Kicking Horse Coffee have been proud partners for over a decade.