AM

Annie Murray

Director Of Brand at Naturepedic

Annie Murray has a diverse work experience that spans over several years. Annie started their career as an Adjunct Instructor/Graduate Teaching Assistant at Youngstown State University, where they taught writing courses and provided guidance on grammar, organization, and style.

Annie then worked as an Outreach Coordinator at Etruscan Press, a non-profit literary publisher, where they focused on grant writing and alternative fundraising. Annie also designed a creative writing program for at-risk students.

Annie then transitioned into the advertising and marketing industry, starting as a Copywriter at WhiteSpace Creative. There, they gained experience in various writing formats and collaborated with clients on branding projects. Annie later took on a leadership role as Copy Director, overseeing branding, concepting, and social media projects. Annie also mentored and developed the skills of junior writers.

Following their time at WhiteSpace Creative, Annie joined On Now Digital as a Senior Content Strategist. Annie managed content strategy and execution for the company and its sister companies in the electric power reliability space. Annie also led lead generation efforts, managed projects, and implemented process improvements.

Most recently, Annie has been working at Naturepedic as the Director of Content. Annie spearheads content initiatives for both direct-to-consumer and business-to-business channels. Annie leads a team, develops and executes digital advertising strategies, collaborates with SEO teams, and manages paid partnerships and advocacy outreach.

Overall, Annie's work experience highlights their expertise in content strategy and execution, branding, project management, and leadership.

Annie Murray has a diverse education history. In 1999, they began their undergraduate studies at Hiram College, where they completed a Bachelor's Degree in English in 2003. Following their undergraduate education, Annie pursued their passion for writing and enrolled in the Northeast Ohio Master of Fine Arts (NEOMFA) program from 2008 to 2011. During this time, they obtained a Master of Fine Arts (MFA) in Creative Writing with a specialization in Creative Nonfiction.

In recent years, Annie has furthered their professional development through various certification programs. In 2020, they completed the Strategies that Build Winning Brands Certificate program offered by Kellogg Executive Education. Additionally, in 2021, Annie obtained a certification in Social Media Strategy: Creating Engagement, Insight, and Action from the MIT Sloan School of Management.

It is also worth noting that Annie holds a certification in Teaching English as a Foreign Language (TEFL) from Via Lingua International, although the specific timing of this certification is not provided.

Links

Previous companies

Youngstown State University logo
WhiteSpace logo

Timeline

  • Director Of Brand

    February 1, 2024 - present

  • Director Of Content

    March, 2023

  • Senior Content Strategist

    September, 2021

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