Caitlin O'Day

Caitlin O'Day has a diverse work experience in various roles and industries. Caitlin began their career at General Mills, where they held several positions ranging from Business Management Associate to Product Sales Manager. At General Mills, they gained expertise in customer account management, trade management, and business planning.

After their time at General Mills, Caitlin joined Nature's Way in 2017 as a Trade Marketer, where they focused on AVN, catalog management, and volume forecasting. Caitlin later became the Amazon Team Lead, overseeing AVN, catalog management, and AMS strategies for all Nature's Way brands.

In 2021, Caitlin transitioned to Crayola as the Amazon Business Manager, where they were responsible for a wide range of tasks, including AVN, SKU rationalization, annual trade budget management, and implementing PIM tools.

Most recently, Caitlin returned to Nature's Way in 2022 as the eCommerce Team Lead, overseeing the brand's retail media strategy and execution. Currently, they hold the position of an eTail Media Director, leading digital advertising efforts and collaborating with the Brand Marketing team to optimize e-comm copy and visual assets.

Overall, Caitlin O'Day has demonstrated their expertise in retail media, digital advertising, trade marketing, and account management through their various roles at General Mills, Crayola, and Nature's Way.

Caitlin O'Day completed their Bachelor of Science (B.S.) in Business Administration and Bachelor of Arts (B.A.) in International Studies from the University of Missouri-Columbia. Caitlin attended the university from 2004 to 2008.