Daniel Blumb

Daniel Blumb is a seasoned professional with extensive experience in category management and strategic insights, currently serving as Senior Category Growth Manager at NatureSweet since January 2018. In this role, Daniel provides actionable insights to major retailers, supporting significant category sales through business reviews and joint planning while optimizing pricing strategies for Fresh Tomato and Greenhouse Vegetable categories. Prior to NatureSweet, Daniel worked at Fresh Express from June 2008 to January 2018 as Category Manager, developing data-driven strategies and enhancing selling opportunities for key retailers. Daniel holds a Bachelor’s Degree from Indiana University Bloomington and is pursuing a Master of Science in Marketing at the University of Alabama's Manderson Graduate School of Business, expected to graduate in August 2023.