Samantha Bort

Avp, Brand at NATURIUM

Samantha Bort has predominantly worked at L'Oréal, starting in 2013. Samantha held multiple roles within the company, including Senior Brand Director at NATURIUM since 2022. Prior to this, they worked as the Director of Digital for NYX Professional Makeup and Director of Marketing for Lancôme at Ulta Beauty. Samantha also held positions as Director of Global Digital Innovation & Experience for the Professional Products Division and Manager of Digital Innovation & Entrepreneurship in Corporate Marketing. Their earliest role was as Manager of Retail Marketing for Kiehl's Since 1851.

Samantha Bort has a Master's Degree in MPS - Cosmetics & Fragrance Marketing & Management from the Fashion Institute of Technology. Prior to that, they obtained a Bachelor of Business Administration (BBA) in International Business from The George Washington University School of Business. Samantha also attended The Buckley School, but the specific degree or field of study is not provided.

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