Sofie Saberski

Sofie Saberski has a diverse and extensive work experience in marketing and communications roles. Sofie started their career as a Marknadskoordinator at The London Cardguide from 1998 to 2000. Sofie then worked as a Kundansvarig projektledare at Mindshare from 2000 to 2005, where they managed projects for clients such as Nike, Volvo, and Unilever. Sofie then joined Bigtv.com as a Marknadsansvarig, overseeing the brand development, channel launch, media partnerships, and marketing campaigns. Sofie worked at Bigtv.com from 2005 to 2006.

In 2007, Sofie became the Marknadschef at MnO International AB, a fashion distributor with 40 brands. Sofie led the marketing efforts and worked there until 2009. Sofie then joined MTG TV as a Brand Manager, handling media channels, including TV, radio, and print. Sofie'stime at MTG TV lasted from 2009 to 2011.

In 2012, Sofie worked as a Frilansande kommunikationskonsult in London before joining If P&C Insurance as a Marketing Manager. At If P&C Insurance, they managed a B2C team and was responsible for developing a new communication strategy, brand campaigns, market analysis, budgeting, and achieving results. Sofie held this role from 2012 to 2016 and also served as Tf Head of Marketing, Sverige from 2015 to 2016.

From 2016 to 2018, Sofie Saberski worked at INDISKA as the Head of Marketing. Sofie was part of the management team, reporting to the CEO, and was responsible for marketing and communications across Scandinavia. Sofie'srole included overseeing 76 stores, e-commerce operations, and loyalty programs.

Currently, Sofie holds the position of Head of Marketing at Naturkompaniet AB, starting in December 2018.

Sofie Saberski began their education at London College of Communication, London Institute in 1997, where they studied Marketing & Advertising. Sofie then attended Södertörn University in 2004, focusing on Youth Culture and Media. In 2006, Sofie pursued a Master's degree at Stockholm University, majoring in IHR/Marknadskommunikationslinjen 90p.