Katherine Firth

Katherine Firth (Jones) is an experienced professional in digital banking and marketing, currently serving as the Youth & Family Banking Product Lead at NatWest Group since July 2013. In this role, Katherine focuses on initiatives supporting parents and children with financial literacy, notably through the NatWest Rooster Money app. Previously, Katherine held various positions within NatWest Group, including Digital Experience Lead and Digital Experience Manager, where responsibilities encompassed enhancing customer engagement using advanced digital strategies and analytics. Katherine's expertise extends to performance marketing and fraud prevention, as well as a solid foundation in communications and public relations from earlier roles at Atlantis Healthcare and Hot Pepper PR Agency. Katherine holds a Bachelor of Arts in Marketing, Advertising, and Public Relations from Birmingham City University and has furthered education at Cranfield School of Management.