Gina Archer has extensive experience in marketing and communications. Gina currently serves as the Vice President of Marketing at Naviguard, a UnitedHealthcare company, where they lead the marketing department and develops strategies to support the growth of over 2.5 million members. Previously, Gina held various roles at UnitedHealth Group, including Vice President of Marketing, Director of Business Planning & Operations, and Marketing Communication Manager. Gina was responsible for leading messaging strategies, creating content ecosystems, and implementing internal marketing communications for Optum Technology. Before their time at UnitedHealth Group, Gina worked as a Communication Manager at Ameriprise Financial Services, Inc., where they provided strategic marketing communication support to the Chief Marketing Officer. Gina also gained experience as an Assistant Account Executive at Weber Shandwick, where they conducted media relations support for various clients. With their diverse professional background, Gina brings a wealth of knowledge and expertise to the field of marketing and communications.
Gina Archer holds a Masters of Business Communication with an emphasis in Marketing from the University of St. Thomas, which they obtained from 2007 to 2012. Prior to that, they completed their Bachelor of Arts degree in Communication and Psychology, graduating Cum Laude from the University of North Dakota from 2000 to 2005. In 2002, they spent a brief period of time studying at the American College of Thessaloniki in Greece. Gina also attended Edina High School, although the years of attendance and their specific field of study there are not specified.
April, 2021 - present