Lydia Farsi

Lydia Farsi is a skilled marketing and business development professional currently serving as the Marketing and Business Development Manager at Naxxum Group, where achievements include a 100% increase in inbound leads and generating 60% qualified leads in the EMEA market. Previous roles at Naxxum Group involved managing a global partner portfolio, enhancing strategic alliances with industry leaders, and achieving notable sales conversions. Lydia's earlier experience includes managing high-impact social media campaigns for global brands at Young & Rubicam and leading digital strategies at Cevital SPA, resulting in significant follower growth and engagement. Educational qualifications include a Master's degree in Digital Marketing from London Business School, as well as degrees in Linguistics and English Language from Université d'Alger and a Spanish language diploma from Instituto Cervantes.