Andrew Kirshenbaum

Andrew Kirshenbaum is an accomplished professional with extensive experience in data-driven marketing and analytics. Currently serving as Global Platform Strategy Lead at the National Basketball Association since November 2022, Andrew previously held the position of Senior Business Consultant at Cognitive Box Consulting LLC, where engagement with clients in media, sports, and fitness focused on integrated database marketing technology. Andrew also served as Executive Director of Marketing Analytics at PubWorX, leading strategic analytics for a Hearst/Conde Nast joint venture, and held key roles at Hearst Magazines, Direct Brands, and BMG Columbia House, focusing on database marketing and customer acquisition analysis. Andrew holds an MBA in Marketing from Hofstra University and a Bachelor's degree from the University at Albany.