Dayna Bieber

Dayna Bieber is a seasoned product designer and creative director with extensive experience in developing human-centered digital experiences across multiple platforms. Currently serving as Principal Product Designer and Director of Next Gen Digital Experiences at the National Basketball Association since February 2021, Dayna established the design vision for digital experiences launched with the 2022-2023 NBA season. Dayna has also operated as a freelance creative director and product design lead since 2013, collaborating with various agencies and businesses to enhance brand identity and deliver creative solutions. Previous roles include Product Design Lead at Big Spaceship and Siegel+Gale, where significant projects included redesigning JetBlue's homepage and translating brand identities into digital designs for major companies. Dayna holds a BS in Communication, with a double major in Advertising and Graphic Design from the University of Miami.