NBA
Dayna Bieber is a seasoned product designer and creative director with extensive experience in developing human-centered digital experiences across multiple platforms. Currently serving as Principal Product Designer and Director of Next Gen Digital Experiences at the National Basketball Association since February 2021, Dayna established the design vision for digital experiences launched with the 2022-2023 NBA season. Dayna has also operated as a freelance creative director and product design lead since 2013, collaborating with various agencies and businesses to enhance brand identity and deliver creative solutions. Previous roles include Product Design Lead at Big Spaceship and Siegel+Gale, where significant projects included redesigning JetBlue's homepage and translating brand identities into digital designs for major companies. Dayna holds a BS in Communication, with a double major in Advertising and Graphic Design from the University of Miami.
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NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.