Fernanda Garcia

Fernanda Garcia currently serves as the Associate Vice President for Global Partnerships & Media at the National Basketball Association (NBA) since March 2025. Prior to this role, Fernanda held the position of Senior Director of Partnership Marketing at Major League Soccer from September 2021 to March 2025. Between September 2018 and September 2021, Fernanda worked as the Director of Marketing & Content Strategy at Fenway Sports Management. Fernanda's career also includes roles at DraftKings, Inc. as a Manager in Sports Marketing, the NFL Marketing Manager, and Marketing Specialist in Partnerships. Early career experiences involve managing sponsorship activation for the Washington Nationals, account management in multicultural marketing at Octagon, sales at Miami Marlins, and guest services at the AmericanAirlines Arena. Fernanda holds a Master’s Degree in Sports Industry Management from Georgetown University and has a background in business from Florida International University.