NBA
Jeff Geels is an accomplished executive with extensive experience in the sports and digital media industries. Currently serving as the Senior Vice President and Head of Direct-to-Consumer Business at the National Basketball Association (NBA), Jeff has previously held significant roles such as Senior Vice President and General Manager of GOLFTV Digital at Discovery Inc. and Senior Director of Global Media Distribution for NBA League Pass. Additional experience includes a position as Director of Business Development at Otter Media and a role as a Summer Associate at The Chernin Group.
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NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.