Joseph Bertrand

Joseph Bertrand is a seasoned professional in sports marketing and sponsorship, currently serving as the New Partnerships Lead for Africa at the National Basketball Association (NBA) since December 2022. Prior to this role, Joseph held the position of Brand & Sponsorship Manager at Orlando Pirates Football Club, where responsibilities included managing partnerships, merchandising, and eSports initiatives. Experience as a Digital Key Account Manager at Sprout Performance focused on digital branding and international accounts. Joseph also served as Client Service Manager and General Manager at 5th Dimension Marketing, managing sponsorships for various high-profile clients. Earlier roles include Price & Product Manager at PEUGEOT South Africa, Marketing Coordinator at SFR, and Strategic Planning Assistant at Havas Sports. Educational qualifications include an MBA in Sports Marketing from ESSEC Business School, a Master in Marketing & Strategy from Université Paris Dauphine, and a BBA in Business & Finance from Sheffield Hallam University.