NBA
Kelsey Kjeldsen is a seasoned professional in technical product management and agile software delivery, currently serving as Senior Director of Video Technical Product at the National Basketball Association (NBA) since February 2022, where contributions include a 2023 Emmy nomination for the NBA App. Prior roles include Technical Product Manager at Chewy, where key initiatives for mobile apps were driven, and Project Manager at beIN MEDIA GROUP, overseeing OTT streaming platforms. Additional experience includes leading redevelopment projects at iPic Entertainment, and developing mobile applications at Simple Solutions FS. Kelsey holds a Master's Degree in Game and Interactive Media Design from the University of Miami and a Bachelor of Science in Marketing from Penn State University.
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NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.