Sara Hwang

Sara Hwang currently serves as the Director of Direct to Consumer Strategy (Monetization) at the National Basketball Association (NBA) since September 2020, where previous roles included Senior Manager and Manager in the same department. Prior to joining the NBA, Sara Hwang was a Manager of Direct to Consumer Commerce at Group Nine Media, and held several positions at Barclays, including Investment Banking Analyst focusing on Technology Coverage and Summer Analyst in the Chemicals - Natural Resources Coverage Group. Additional experience includes a Summer Analyst role at RBC Capital Markets in Global Trading Client Management and a Venture Capital Summer Analyst position at Weinreb Company. Sara Hwang holds a B.S. with a dual concentration in Finance and Management from NYU Stern School of Business, complemented by a minor in Business in Entertainment, Media, and Tech, and received an Ontario Secondary School Diploma from University of Toronto Schools.