Tianyu Jin

Tianyu Jin is a seasoned professional with extensive experience in social media and digital content management. Holding the position of Social Media Lead and Director at the National Basketball Association (NBA) since July 2017, Tianyu develops and implements strategies for NBA China's social media presence, manages editorial teams, and oversees content distribution and performance analysis. Prior to this role, Tianyu contributed as a Product Operations Manager at Zhihu.com, where responsibilities included leading the Zhihu Live product operations team, maximizing revenue, and managing a large network of KOLs. Tianyu began the professional journey as an Economic Analyst intern at Essence Securities Co., Ltd. and holds a BA in Economics from Simon Fraser University.