Yasmin Helal

Yasmin Helal serves as the Senior Director of Business Strategy for NBA Africa at the National Basketball Association since January 2023, focusing on long-term business objectives and operational efficiency. Previously, Yasmin held the position of Senior Director of Business and Operations Strategist at NBA Egypt from September 2020 to June 2023, and served as the Chief Executive Officer of KOMPASS Education, achieving a 40% year-over-year revenue growth and successful business recovery post-losses. In the realm of education, Yasmin was the Director of Growth at the Ministry of Education and an Advisor to the Minister, advocating for community education aligned with Egypt's 2030 strategy. As the Founder and Executive Director of Educate-Me from June 2010 to June 2020, accomplishments included establishing impactful governance and expanding outreach across public schools in Egypt. Yasmin's earlier experiences include professional basketball player roles and technical consultancy positions in the telecommunications field, with a solid educational background comprising a Master of Arts in International Education Management and a B.Sc in Systems and Biomedical Engineering.