Crystal Ly is an experienced marketing professional with a focus on email and SMS marketing in the eCommerce sector. Currently serving as an Email/SMS Marketing & Ops Analyst at NBCUniversal, Crystal collaborates with eCommerce writers and the Audience Development team to optimize content and enhance subscriber growth. Previous roles include Email Marketing Specialist at Vionic Group, where Crystal managed CRM lifecycle campaigns, and Email Marketing Coordinator at Mooditude, where campaigns resulted in a 10% increase in open rates. Additional experience includes coordinating large-scale email campaigns at GLAMNETIC, supporting marketing efforts at Basant Blast, and handling social media engagement during internships. Crystal holds a Bachelor of Arts in Business Economics from UC Irvine.
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NBCUniversal
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NBCUniversal is one of the world's leading media and entertainment companies. They began separately as NBC and Universal, both in the new world of motion picture, production, and distribution. In 2004, they merged to become a new media conglomerate. Today, they own and operate over 20 different businesses across 30 countries. Their services include development, production, marketing of entertainment, news and information. Within their services, they own and operate various portfolios of news and entertainment television networks, a premier motion picture company, television production operations, television stations group, theme parks, and streaming services. They are a wholly owned subsidiary of Comcast. Notable brands within their Film portfolio are Universal Pictures, DreamWorks, and Focus Features. Their News portfolio includes NBC News, MSNBC, and CNBC. Parks and Resorts consists of Universal Studios Hollywood, Universal Orlando Resort, Universal Studios Japan, Universal Studios Singapore, and Universal Beijing Resort. TV & Streaming is a larger portfolio that consists of NBC, NBC Sports, Telemundo, peacock, Oxygen True Crime, Universal Kids, USA, SyFy, GolfNow, hayu, bravo, E, and Fandango. Lastly, the TV studios group is recognized by their Universal Television, UCP, Universal Television Alternative, and Universal International Studios brands.