Jeanine McPhillips is a Senior Director of Ad Impact at NBCUniversal, where they lead a team focused on full-funnel Ad Impact measurement across various platforms. With a career spanning over two decades in Ad Sales Research, Jeanine has worked with prominent brands such as NBC, Bravo, and The Olympics, leveraging innovative measurement solutions to assess advertising effectiveness. They have a proven track record in all facets of ad sales research, including insights, positioning, and campaign evaluation, and are currently pursuing an Executive MBA at the Jack Welch Management Institute. Jeanine’s expertise lies in utilizing data to tell compelling stories for advertisers and driving measurement initiatives in the marketplace.
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