Shannon Vacca

Shannon (Carmody) Vacca is an accomplished professional in franchise strategy and marketing, with extensive experience in the media and entertainment industry. Currently serving as Senior Vice President of Franchise Strategy at NBCUniversal since August 2017, Vacca previously held the role of Vice President in the same department. Prior experience includes positions at Comcast as Executive Director of Strategic Integration and roles at NBCUniversal focusing on marketing and brand strategy for PBS KIDS Sprout. Vacca began a career in marketing at Nickelodeon and has developed a robust skill set over more than two decades in the field. Shannon holds a Bachelor of Arts in Mass Communication/Media Studies from the University of Delaware and furthered education at New York University's School of Continuing and Professional Studies.