Salma El Menyar

Salma El Menyar is an experienced Growth Manager currently working at NBK Wealth since May 2022, previously serving as the Head of Growth & Digital Marketing at Shore Capital and Mashkor. Salma has a strong track record in growth strategy development, including the implementation of scalable conversion models that achieved an 80% conversion rate and optimization of conversion funnels. Prior experience includes roles as a Digital Marketing Consultant at WAVAI and Digital Marketing Manager at Mild, along with serving as a Marketing Specialist at Amanzitel. Salma holds a Master's degree from Toulouse School of Management and studied at IAE Caen.