NC Squared
Bella Bardswell currently serves as the Head of Strategy & Product at NC Squared and is a member of the Harvard Business Review Advisory Council, contributing to research in management and leadership. As a Co-Founder of Stellafai, Bella focuses on guiding teams to achieve stellar outcomes through innovative collaboration and software solutions. Bella also holds a trustee position at Trees for Cities, emphasizing digital and tech initiatives. With a background in digital transformation, Bella has held various leadership roles at Google and IBM, including Customer Value & Transformation Advisor and Associate Partner. Bella's educational background includes a Corporate Innovation Certificate from Stanford University and a BSc in Sport & Exercise Sciences from the University of Birmingham.
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NC Squared
Distribution Engine is an easily configurable, intelligent, rules-based lead assignment engine that ensures your Leads, Opportunities, Contacts (or any standard or custom SFDC object) are automatically distributed to the right team member at the right time. Be confident your leads are getting the follow-up they deserve. Distribution Engine is lead assignment automation made simple. Designed for sales operations to easily set-up and maintain lead routing to match your sales processes without using complex Salesforce workflow rules. Increase fairness, productivity and predictability by using an intelligent rules-based engine to automate your lead assignments.