Rafael Perez Coca

Rafael Perez Coca has a diverse work experience spanning over several decades. Rafael began their career as an Administrative and Accounting Assistant at Pañuelos y Muñecos Exclusivos, S.A. from 1985 to 1989. Rafael then joined IBM México in 1989 and held various roles such as Account Administrator from 1990 to 1992, Sales - Client Representative and Client Executive from 1993 to 2001, Sales Manager - Client Executive - Client Manager from 2001 to 2004, and Sales Director - Client Unit Executive from 2005 to 2008.

In 2009, Rafael transitioned to the role of Sales and Marketing - Business Development Executive at IBM México, where they were responsible for overall growth strategy, brand management, and sales execution. From 2012 to 2014, they served as the COO - Strategy and Business Operations Executive, ensuring the implementation of strategy and driving immediate change within the organization.

From 2014 to 2015, Rafael held the position of Sales Director - Multivendor Services Executive, leading the development of cross-functional offerings and securing their deployment. Rafael then served as the Strategy and Marketing Executive - Solution Design Executive from 2015 to 2018, responsible for business and portfolio management across Latin America.

In 2019, Rafael joined Ecosystem Latin America as a Director of Sales and Business Development, collaborating on expanding innovative solutions in the Latin America market. Currently, they are working as the Chief Operating Officer (COO) at NDS Cognitive Labs, overseeing operations, analysis, and control of business indicators to achieve organizational targets with optimal operational costs.

Throughout their career, Rafael has consistently demonstrated their expertise in operations, sales, marketing, strategy, and cross-functional team management.

Rafael Perez Coca's education history is as follows:

- From 2007 to 2008, Rafael attended IPADE Business School and earned an AD degree in Executive and Leadership Education.

- In 2004, Rafael studied at Harvard Business School and obtained a Client Executive Certification in Business.

- Between 2001 and 2002, Rafael pursued a Master's in Finance at Tecnológico de Monterrey.

- In 2011, Rafael completed a Diploma Summit at Boston University, focusing on topics such as Winning in a Networked World, Strategic Maneuvering and Technology Dominance, and Global Economic.

- From 2010 to 2011, Rafael participated in a Continuous Updating Management Program at IPADE Business School, emphasizing business-related subjects.

- In 2004, Rafael undertook a Programa en el Sistema Financiero Mexicano at Instituto Tecnológico Autónomo de México, specializing in Finance.

- In 1994, Rafael obtained a Certificado de Especialización Bancaria from Instituto de Capacitación Financiera, focusing on Finanzas.

- From 1983 to 1986, Rafael pursued a Licenciado en Administración degree at Universidad Nacional Autónoma de México.

Additionally, Rafael has obtained several certifications, including:

- IBM Certified Sales Professional for Relationship Sales Discipline from IBM in March 2005.

- Role of the Manager certification from IBM in November 2002.

- Leadership Development Center certification from IBM in July 2002.

- High Performance Selling - Sales Skills Refresh certification from IBM in January 2001.

- Selling to Win certification from IBM in December 2000.

- Principles of Winning certification from IBM in August 2000.

- Determining Customer's Needs certification from IBM in June 2000.

- High Performance Selling - Negotiations and Commercial Skills certification from IBM in February 2000.

- Sales Negotiation Skills certification from IBM in October 1998.

- Qualified Client Specialist Full certification from IBM in July 1995.

- Inbound Marketing Certified certification from HubSpot in July 2020.