Samantha Sherman

Samantha Sherman is an accomplished design executive with extensive experience in product design and management. Currently serving as VP of Product and Design at Nearform since February 2024, Samantha has held multiple senior roles at Formidable since February 2021, including VP of Product Design, Creative Director, and Design Manager. Previous positions include Senior Digital Designer at MAARK and 22squared, and leadership experience as President of AIGA Tampa Bay. Samantha's career includes impactful roles such as a Graphic Designer for the Tampa Bay Buccaneers and a UI/UX Designer at WIHP, demonstrating a strong foundation in graphic design from education at the University of South Florida and the International Academy of Design and Technology.