Nectar
Harriet Carson is a seasoned advertising professional with extensive experience in marketing strategy and team leadership. Currently serving as the VP of Advertising at Nectar since January 2025, Harriet previously co-founded iDerive and held the role of VP of Advertising from January 2023 to December 2024. As the Director of Amazon Advertising at The Better Being Co., contributions included the successful launch and optimization of marketing campaigns, new product introductions, and collaboration with data teams to enhance sales performance. With a history of evolving roles at WBX Commerce, including Director of Marketplace Growth and Lead Marketplace Growth Strategy Manager, Harriet achieved remarkable results in revenue growth and advertising efficiency. Earlier professional experiences included digital marketing strategy at Mission Media, marketing coordination at WBX Commerce, and various marketing roles at VIDA Fitness & Aura Spa and Public Bar Live. Harriet holds a Bachelor of Arts in Communication, Advertising from Loyola University New Orleans.
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Nectar
Nectar is a performance marketing agency scaling brands on Amazon through careful ad strategy and great content. Nectar places a deep emphasis on harmonizing high-quality content with data. We deliver big agency results through boutique style service. There are no one size fits all cookie cutter strategies here. Your brand deserves a plan that fits your concerns, positioning, and goals. Our innovative practices, years of experience and partner-centric nature means we are more than just a sales and marketing team. Instead, we are an extension of our partners' team that continually finds new opportunities for growth. Nectar delivers marketing solutions for clients on third-party marketplaces and first-party websites across every industry. Nectar has resources to grow every aspect of an online business, including channel-specific account managers, ad buyers, strategists, data analysts, and an in-house studio creative team with photographers, videographers, graphic designers and copywriters specializing in ecommerce.