Harriet Carson

Harriet Carson is a seasoned advertising professional with extensive experience in marketing strategy and team leadership. Currently serving as the VP of Advertising at Nectar since January 2025, Harriet previously co-founded iDerive and held the role of VP of Advertising from January 2023 to December 2024. As the Director of Amazon Advertising at The Better Being Co., contributions included the successful launch and optimization of marketing campaigns, new product introductions, and collaboration with data teams to enhance sales performance. With a history of evolving roles at WBX Commerce, including Director of Marketplace Growth and Lead Marketplace Growth Strategy Manager, Harriet achieved remarkable results in revenue growth and advertising efficiency. Earlier professional experiences included digital marketing strategy at Mission Media, marketing coordination at WBX Commerce, and various marketing roles at VIDA Fitness & Aura Spa and Public Bar Live. Harriet holds a Bachelor of Arts in Communication, Advertising from Loyola University New Orleans.