Samantha Rayner

Samantha Rayner is a seasoned marketing and business consultant with extensive experience in the health, wellness, fashion, and beauty sectors. As Co-Founder of Better Basics, Samantha is dedicated to reducing plastic and toxins in personal care through reusable and refillable products. Additionally, Samantha serves as an advisor for Nectara, a platform focused on psychedelic support and wellbeing, and operates a consulting business that builds brand strategies. Previous roles include Vice President of Marketing at Treatment.com Inc., Director of Marketing at Saje Natural Wellness, and positions at lululemon athletica, AG Hair, and The Pack. Samantha holds multiple degrees, including an MBA in Marketing and Strategy from The University of British Columbia and HEC Paris, along with a BA from McGill University.