Lisa A. Woodard

Lisa A. Woodard, ESQ., MBA has a diverse and extensive work experience spanning over several industries. Currently, they are serving as the VP of Franchise Development Marketing for Neighborly since July 2021, where they help individuals discover and pursue their passions within the realm of franchise development.

Previously, Lisa worked as a strategic consultant at Epsilon from May 2017 to October 2019, specializing in the insurance, financial services, and retail fuel sectors. Lisa A.'srole involved providing clients with strategic planning, experience design, and marketing transformation services, all aimed at improving their business operations and achieving acquisition goals.

From September 2013 to February 2017, Lisa held the position of Chief Marketing Officer (CMO) at Transamerica, where they developed and implemented marketing strategies to engage independent sellers, inspire customers, and generate sales across various distribution channels. Following this, they became the Head of Sales Channel Marketing for Transamerica Enterprise, focusing on relationship acquisition, retention, and share of wallet targets for the company.

Prior to their time at Transamerica, Lisa served as the Chief Marketing Officer (CMO) at Sage Telecom from October 2007 to September 2013. During their tenure, they successfully revamped the company's online marketing efforts, resulting in a doubling of digital sales. Before Sage Telecom, Lisa held the same CMO position at National Motor Club from August 2009 to September 2011, where they implemented comprehensive marketing process improvements that led to a 500% increase in membership renewals.

Lisa's career also includes a significant role at Citi, where they served as a Senior Vice President (VP) of Marketing from June 1997 to June 2007. During their time at Citi, they played a key role in launching the "Identity Monitor from Citi" product, achieving substantial growth and success.

Finally, Lisa began their professional journey at GE in May 1989, where they rapidly advanced through various roles, including Marketing and Sales Manager for Service Contracts and Quality Assurance Operations Manager. Lisa A. was responsible for managing a $100 million Appliance Service Contract Portfolio and demonstrated exceptional leadership skills, earning three promotions within a span of two years.

Overall, Lisa A. Woodard, ESQ., MBA brings a wealth of experience and expertise in marketing, strategic planning, and sales to their current role as the VP of Franchise Development Marketing at Neighborly.

Lisa A. Woodard, ESQ., MBA attended Mitchell Hamline School of Law from 2017 to 2020, where they obtained their J.D. degree. Lisa A. also holds an M.B.A. degree from Rice Business - Jones Graduate School of Business, specializing in Marketing and Public/Non-Profit Health Care Management. Lisa completed their undergraduate studies at the University of Houston, earning a B.A. degree in Organizational Psychology. Lisa A. is a licensed attorney in both Florida (obtained in 2021) and Texas (obtained in 2020).