Erica Ward

Erica Ward has a diverse work experience in marketing and merchandising roles. Erica is currently the Director of Marketing Activation at Neighborly®, a position they have held since 2022. Prior to that, from 2019 to 2022, they worked as the Director of Category and Marketing Programs at Core-Mark International.

Before joining Core-Mark International, Erica worked at Keurig Dr Pepper Inc. from 2015 to 2019. During their tenure there, they held two roles: Merchandising Manager from 2018 to 2019 and Consumer Engagement Manager for Snapple from 2015 to 2018.

Erica's career started at Dr Pepper Snapple Group, where they worked from 2009 to 2015. Erica held two positions during this period: Associate Merchandising Manager from 2011 to 2012 and Shopper Marketing Coordinator from 2009 to 2011.

Prior to Dr Pepper Snapple Group, Erica worked at Cadbury plc. from 2005 to 2009. Here, they held the roles of Trade Promotions Specialist II from 2008 to 2009 and Trade Promotions Specialist I for Coupons from 2005 to 2008.

Overall, Erica has gained extensive experience in marketing activation, category management, consumer engagement, merchandising, and trade promotions throughout their career.

Erica Ward attended the Naveen Jindal School of Management at UT Dallas from 2000 to 2003. Erica obtained a Bachelor of Science degree in Business Administration during this time.