Anaid Mendoza

Anaid Mendoza is a seasoned professional in digital communications and branding, currently serving as the Digital Communications & Branding Leader at Nemak since August 2015. With a strong focus on corporate communication, Anaid successfully increased follower engagement by 200% through effective content strategies and advising the executive team. Anaid's expertise extends to change management and operational efficiency, having previously redesigned Nemak's intranet to enhance employee productivity. Prior experience includes leading digital media strategies for notable clients at Havas Media, where a 1100% growth in brand digital investment was achieved, and managing digital campaigns for major brands at Gelattina. Anaid holds a degree in Marketing from Tecnológico de Monterrey and has participated in the Honors Summer Session at the University of California, Berkeley.