Francine Stevens

Francine Stevens serves as the Tourism Digital Transformation Director at NEOM, having been promoted to this role in September 2023 after initially joining in January 2022. In this position, Francine directs the digital innovation strategy for tourism, aiming to enhance visitor experiences for approximately 4 million annual visitors. Previous experience includes leadership roles at TONOMUS, Ninety Consulting UK, Safe & The City Ltd., Hiscox, Plexal, and Vodafone Global Enterprise, where Francine was instrumental in driving innovation, optimizing customer engagement, and developing strategic partnerships. Francine's extensive background in managing cross-functional teams and executing transformative initiatives is complemented by notable recognitions, including being nominated as one of Brummell's 'Inspirational Women: City Leaders 2019.' Academic qualifications include degrees in music and performing arts from the Conservatorium of Music and BOP Academy of Performing Arts.