Harpreet Sethi

Harpreet Sethi is a seasoned professional with extensive experience in strategy, data science, and AI, currently serving as the Strategy, Data Science and AI Director at NEOM since November 2022. In this role, Harpreet leads the Gen AI product strategy roadmap, driving the development and adoption of Gen AI applications across various product, sales, and marketing initiatives. Prior to NEOM, Harpreet held the position of Head of Strategy, Data Science, Planning - EMEA at Amazon Web Services from April 2017 to November 2022, focusing on growth marketing, programmatic acquisition, and financial planning. Harpreet's career began at Google, where a notable achievement included architecting an integrated budget management and forecasting system for the Google For Work marketing team. Educationally, Harpreet holds two Master of Business Administration degrees from Cass Business School, specializing in Corporate Finance and Investment Management, among other fields.