Mei Chion Lim

Mei Chion (Mei) Lim is an accomplished sales and marketing executive with extensive experience in the entertainment and travel industries. As Vice President of Sales & Marketing, APAC at NEON, Mei oversees strategic initiatives for major IP projects and competitive pricing strategies. Prior to this role, Mei served as Regional Director at Merlin Entertainments, leading marketing for key attractions across Asia. At Air New Zealand, notable achievements included expanding flight operations and enhancing market share in multiple Southeast Asian countries. Previous roles at Michael Page Singapore, Resorts World Sentosa, and the Singapore Tourism Board involved strategic marketing and event management. Mei holds a Bachelor of Science in Computing and Information Systems from Goldsmiths, University of London, and a Diploma in Computer Engineering from Temasek Polytechnic.