NeoPollard Interactive
Heather Li is a Marketing Data Analyst at NeoPollard Interactive since May 2023, with an extensive background in data analysis and statistics. Previous roles include Data Scientist at King's Hawaiian, where significant contributions were made in identifying marketing patterns and designing strategies through data interpretation and hypothesis testing. As a Data Analyst at ByteDance, Heather achieved a notable increase in film ticket sales via A/B testing. Experience also includes positions at Razr Marketing, TVA Tax and Accounting, Wells Fargo, Hennepin County Juvenile Probation, and CFA Society Minnesota, focusing on various aspects of data management, analysis, and reporting. Heather holds a Master of Science in Business Analytics from USC Marshall School of Business and a Bachelor of Arts in Mathematics from the University of Minnesota.
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NeoPollard Interactive
We are NeoPollard Interactive (“NPi”). Digitally born, player-focused, and proudly powering the most profitable iLottery programs in North America through our interactive games, powerful gaming systems, and comprehensive suite of player services. We are innovative. From inception, innovation has been the core of NPi. As one of the first iLottery platform providers in North America, we laid the groundwork — helping pioneer the introduction and successful launch of some of the first iLottery programs in the U.S. We deliver innovative solutions and cutting-edge technology to our partners with an industry-proven track record of revenue growth. We are one-of-a-kind. The only Lottery supplier in North America exclusively focused on iLottery. We have one central focus; creating the most intuitive and fun iLottery experiences for players. Our sole focus drives our innovation and success in the iLottery space. We are industry experts. Serving the largest share of U.S. Lotteries that currently sell online with a track record of powering iLottery success through our state-of-the-art technology, top-performing game content, and innovative and comprehensive iLottery services. We are NPi. Jointly owned by Pollard Banknote Limited (TSX: PBL) and NeoGames S.A.(Nasdaq: NGMS)—both globally recognized industry leaders—NPi powers the most profitable iLottery programs.