Heather Li

Heather Li is a Marketing Data Analyst at NeoPollard Interactive since May 2023, with an extensive background in data analysis and statistics. Previous roles include Data Scientist at King's Hawaiian, where significant contributions were made in identifying marketing patterns and designing strategies through data interpretation and hypothesis testing. As a Data Analyst at ByteDance, Heather achieved a notable increase in film ticket sales via A/B testing. Experience also includes positions at Razr Marketing, TVA Tax and Accounting, Wells Fargo, Hennepin County Juvenile Probation, and CFA Society Minnesota, focusing on various aspects of data management, analysis, and reporting. Heather holds a Master of Science in Business Analytics from USC Marshall School of Business and a Bachelor of Arts in Mathematics from the University of Minnesota.