Jessica Powell

Jessica Powell has extensive experience in the marketing and advertising industry. Jessica has held various leadership roles in well-known companies such as NeoPollard Interactive, The Guestbook, Bellagio, IGT, Northstar Lottery Group, David&Goliath, Energy BBDO, DDB, and McCann Erickson. Throughout their career, Jessica has demonstrated expertise in brand strategy, marketing communications, player engagement, and market research. Jessica has successfully developed and executed marketing plans, built strong relationships with clients and agency partners, and implemented innovative marketing initiatives. Additionally, Jessica has a strong focus on customer-centric approaches and responsible gaming programs. Their skills and experience make their highly knowledgeable and effective in driving growth and achieving business objectives.

Jessica Powell completed their Bachelor of Science (BS) degree in Interdisciplinary Studies (Advertising & Art) from Southeast Missouri State University from 1990 to 1993. In 2007, they attended the University of Chicago for the Chicago Management Institute program. Jessica also pursued executive education in Product Innovation from the Northwestern University - Kellogg School of Management in 2013.

In addition to their formal education, Jessica has obtained several certifications. Jessica obtained the Hootsuite Platform Certification from Hootsuite in May 2020. In April 2020, they received the Google Analytics Certification from Google. Jessica also obtained the Certified Hospitality Digital Marketer certification from HSMAI in January 2020. In January 2021, Jessica obtained the Exponea Fundamentals certification from Exponea. Jessica also holds the Hubspot Inbound Sales Certification, obtained in April 2020, and the Frictionless Sales Certification, obtained in February 2020, both from HubSpot.