JR

Juliana Rochelle

Senior Director Of Brand Development at Neora

Juliana Rochelle serves as the Senior Director of Brand Development at Neora, overseeing new product development for Beauty and Wellness lines since August 2021. Previously, Juliana held multiple roles at L'Oréal from 2012 to 2020, including New Product Development Hub Director for Mexico and LATAM, where responsibilities included product development for Garnier's Skin, Haircare, and Haircolor lines. Juliana's earlier experience includes management positions in marketing and consulting, showcasing a strong background in brand management, product development, and strategic sales. Juliana's academic qualifications include an MBA in Global Management from the Thunderbird School of Global Management, along with a Master's in Marketing Business Administration and a Bachelor's in Social Communications/Advertising from Brazilian institutions.

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