Kira Aksahin

Kira Aksahin (McElrath) currently serves as the Global CRC Digital and Social Media Lead at Nestlé Nespresso, where responsibilities include overseeing Digital Prospect and Customer Engagement across various platforms and ensuring customer and agent satisfaction. With a solid background in international marketing and brand management, Kira has held multiple roles within Nestlé Nespresso, leading significant projects such as the launch of the VertuoLine coffee system and managing complex communication campaigns. Previous experience spans strategic marketing positions at Orange and Digital Equipment Corporation, where Kira was instrumental in both B2B and B2C marketing and communications. Educational qualifications include a BA in Marketing and International Business and an MBA in Business Administration from Webster Geneva Campus. Additionally, Kira is involved in business development and consultancy through Mavi Homes SA.