Riina Kilpijärvi

Riina Kilpijärvi serves as the Marketing Data & Digital Services Lead at Neste since January 2020, focusing on optimizing web presence, data utilization, and marketing effectiveness to drive brand value in the renewable energy market. Previous roles include leadership positions in data, insights, and web development at Neste, and as Head of Insight & Analytics at GroupM Finland, where Riina directed a team to enhance client media and brand strategies. Early career experience includes co-founding a strategic marketing agency and holding various managerial roles related to consumer insights and brand management at Danone. Riina holds a Master of Science in Business Administration with a focus on marketing from the University of Tampere and has pursued additional education in entrepreneurship and international marketing.