Riina Kilpijärvi

Riina Kilpijärvi is an experienced marketing and insights professional with a strong background in data-driven strategies and brand development. Currently serving as the Marketing Data & Digital Services Lead at Neste since January 2020, Riina collaborates with various teams to enhance web presence and analytics platforms, driving customer experience and business growth in the renewable energy sector. Prior roles include Team Lead positions at Neste focused on data, insights, and web development, as well as Head of Insight & Analytics at GroupM Finland, where strategic consulting for media and brand strategies was emphasized. Riina co-founded a strategic marketing agency and has held significant roles at Danone, specializing in consumer and shopper insights across Nordic markets. Educational qualifications include a Master of Science in Business Administration from the University of Tampere and an Entrepreneur-degree from Naisyrittäjyyskeskus.