Kara Smith

Kara Smith is an accomplished marketing professional with significant experience in digital marketing and analytics strategy, currently serving as the Director of Digital Marketing & Analytics Strategy at Nestlé Health Science. With a track record of developing impactful brand strategies, enhancing customer retention through data-driven insights, and managing diverse marketing teams, Kara has consistently achieved measurable results, such as improving new customer return rates by over 10 percentage points and increasing subscriber engagement across loyalty programs. Prior roles include Vice President of Marketing, Engagement and Analytics at Persona, where Kara executed successful omni-channel strategies, and significant positions at REI, InterContinental Hotels Group, and various other organizations, showcasing expertise in customer-centric marketing and business analytics. Kara holds a BBA in Marketing from Georgia State University and has pursued education in graphic design, demonstrating a well-rounded professional background.