Abdellah Belfqih

Abdellah Belfqih is an experienced sales operations professional currently serving as the Sales Operations Manager for North West Africa at Nestlé since February 2024, where responsibilities include leading process optimization and the digital transformation agenda. Prior to this, Abdellah held various roles at Unilever from October 2012 to October 2023, including Head of Sales for Morocco, managing a business turnover of over 70 million euros across multiple categories and channels, while also leading a nationwide sales force. Abdellah has experience in B2B eCommerce project leadership, sales operations management, and a significant background in financial analysis from previous positions at Bank Of Africa and Vodafone Procurement Company. Abdellah holds a Master’s degree in Corporate Finance & Control from HEM Rabat / IAE Lyon and a Bachelor’s degree in General Management from HEM Business School.