André Lira is a data-driven digital marketing professional with 13 years of experience, specializing in leveraging analytics to achieve digital marketing objectives. They hold a degree in Marketing & Advertising and an MBA in Marketing and Sales. André has taught Google Analytics at Berlim Digital and has most recently taken on the role of Global Digital Analytics & Audience Activation at Nestlé, where they lead the global data strategy on Google Cloud Platform. They have a strong focus on advanced analytics, machine learning, and AI capabilities to enhance audience engagement and data-driven decision-making. Additionally, André is the Product Manager for Psicoterapia e Afins, where they have developed multiple digital platforms centered on Positive Psychology.
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