Citlalli Miranda

Citlalli Miranda has extensive experience in marketing and e-commerce, currently serving as the e-Commerce Manager at Nestlé since December 2009, focusing on developing clicks and bricks strategies and last-mile solutions. Previous roles at Nestlé include Ecomm Manager for B2B and New Ventures, where business strategies for B2B platforms were developed, and various Key Account Manager positions, managing long-term relationships with major clients such as Costco, Zorro Abarrotero, and Sahuayo. Additionally, Citlalli held Brand Manager positions for NIDO and NESTEA, overseeing strategic brand planning and channel strategy development. Prior experience includes a Brand Manager role and Brand Coordinator duties at Grisi Hnos. Citlalli holds a Bachelor of Arts in Marketing from ITESM, Campus Santa Fé.