Cristina Mincu

Cristina Mincu has extensive experience in brand management and forensic consulting. At Nestlé, Cristina advanced from Nordic Junior Brand Manager to Nordic Senior Brand Manager between February 2019 and March 2024, overseeing brand strategies and market initiatives in the Nordic region. Prior experience includes roles at PwC Danmark as a Forensic Consultant, where Cristina led the Global Economic Crime Survey 2016 in Denmark, and at PwC México as a Forensic Analyst, contributing to corporate intelligence investigations and program development for the Global Economic Crime Survey 2014. Cristina's early career involved leadership positions at AIESEC Denmark, managing sales teams and organizing exchange events, as well as conducting market research at Mercury Research. Academically, Cristina holds a Master's degree in Finance and International Business from Aarhus University and a Bachelor's degree in Business Administration with a focus on finance from the Economical Studies Academy.