Laurence Potapov

Laurence Potapov is a seasoned professional with extensive experience in consumer insights and marketing, currently serving as the Global Lead Consumer & Marketplace Insights at Nestlé since January 2023. With a robust background at Essity from 2013 to 2022, Laurence advanced through various roles, including European Director of Shopper Marketing and Customer Marketing Director for the EEMEA region. Noteworthy contributions include developing training programs for European teams and spearheading marketing initiatives across Eastern Europe, the Middle East, and Africa. Prior experience at Nestlé involved managing global consumer insights for infant nutrition and leading market research for PetCare in Europe, showcasing a strong commitment to driving growth and innovation across diverse markets. Laurence holds an Engineer's degree in Food Science from AgroParisTech and a business management certification from IAE Paris - Sorbonne Business School.