Simone Wright, a Shopper Insights Manager at Nestlé since April 2021, possesses extensive experience in consumer insights and market analysis. As the founder of Parting The Roots, a platform dedicated to educating on the history and significance of Black hair and identity in Canada, Simone aims to raise awareness about Black hair discrimination and cultural heritage. Prior roles include Insights Manager and Category Advisory Manager at The Coca-Cola Company, Customer Insights Advisor at Maple Leaf Foods Inc, and positions at Spin Master Ltd., Canadian Tire, and GSUS. Simone holds a Bachelor of Commerce degree in Marketing from the University of Manitoba.
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